Ms. Orlick stands as a luminary in the business field, renowned for her extraordinary ability to drive organizational growth, extract valuable insights from data, and foster enduring industry partnerships. With more than 25 years of experience in the media industry, Ms. Orlick has left an indelible mark on the industry, shaping its trajectory through innovation and strategic leadership.

Armed with a Bachelor of Arts in Business Communications and Media Studies from William Paterson University, Michele embarked on her professional journey, quickly ascending to prominence through her visionary approach and unwavering commitment to excellence. Her professionalism has propelled her to the pinnacle of the business field. 

Throughout her illustrious career, Michele has leveraged her expertise to pioneer groundbreaking initiatives and cultivate transformative partnerships. One of her notable achievements includes the creation of Nscore, a pioneering talent analytics product that generated over $1 million in new revenue within 12 months in market. Beyond her entrepreneurial endeavors, Ms. Orlick is deeply committed to championing diversity, equity, and inclusion as the mother of high-functioning neuro-divergent children. She served as an executive sponsor for ADEPT (Abled and Disabled Employees Partnering Together), an employee resource group in which she focused on neurodiversity, and was honored as an executive sponsor of the ADEPT group. 

During her tenure at Phoenix Marketing International (PMI), Ms. Orlick served as Senior Vice President and Managing Director, where she spearheaded initiatives that significantly bolstered revenue streams and solidified key partnerships. Under her leadership, PMI experienced unprecedented growth, with annual spending by a key partner increasing by $1.1 million, with overall revenue streams rising by several million dollars. Ms. Orlick has closed media deals with several of her media partners whose platforms carried the Olympic Games, the World Cup soccer tournament, the Latin Grammys and many other entertainment events. When PMI was acquired by MarketCast, a market research company that works to enhance brand fandom through a combination of data-driven analytics and consumer outreach in 2022, Ms. Orlick continued as the senior vice president controlling a budget of more than $16 million which she utilized to drive an impressive expansion in company revenue. She worked with NBCUniversal, The Walt Disney Company, Fox Broadcasting Company, and Paramount Global, as well as advocated for MarketCast’s involvement with social media platforms including Instagram, Twitter, Facebook, and TikTok. 

Ms. Orlick’s contributions have not gone unnoticed, as evidenced by the myriad accolades she has received from supervisors, colleagues, and industry peers. Dr. Allen DeCotiis, former CEO of PMI, praised her energy, expertise in media research, and strong management skills, while Charles Dreas, MVP at Gartner Inc., lauded her sales acumen and contributions to product innovation. Proving her multi-faceted skills in the business arena are unmatched in the industry, Ms. Orlick was also endorsed by Michele Zweig, the vice president of analytics at Epsilon, for her spirit, discipline, and inspirational qualities as a leader. 

Looking ahead, Ms. Orlick envisions continuing her journey as an executive vice president or chief commercial officer, seeking opportunities to make a lasting impact and drive meaningful change within the industry. Additionally, she remains open to serving on advisory boards and engaging in public speaking engagements to share her wealth of expertise and insights.

With her unwavering dedication to innovation, strategic vision, and commitment to diversity, Ms. Orlick stands poised to shape the future of media, driving growth and innovation for years to come.